12–18 November 2018

Holding an online event for UK Parliament Week?

12 Feb 2018

Here’s a few things to consider:

Whether you’re holding a Twitter takeover day or a Facebook Q&A, here are some tips for making your online event a success.

Let us know what you’re doing

  • Register your event on our submission page, and you’ll get one of our free partners’ kits to help promote your event.

Use the hashtag

  • Include the hashtag #UKPW18 in all of your social media posts about the event and encourage your guests to do the same.
  • Tag us @YourUKParl in your posts and we may share your content throughout UK Parliament Week

Target your audience

  • If there’s a certain community that would benefit from your online event, make sure they know it’s happening!
  • Be sure to regularly update your followers, letting them know the date and time of your event.
  • Advertise the event in as many public spaces as possible, for example your website and newsletters.
  • If you’re holding an online Q&A send a message out to your followers and friends before the start time and if possible, post a picture of the person answering questions to familiarise your audience with who they’re talking to.

Ask your friends for help

  • Ask your online friends with a large influence to support you by promoting your event on their own platforms or taking part themselves.
  • This can even be your local MP or an interesting organisation you’ve worked with in the past.

Keep the conversation going

  • Remember that online events are great for building an online community in the long run.
  • Your online event should help kick-start some new conversations between you and your following long after UK Parliament Week, so give them a reason to stay in touch and keep talking to you.